MUMBAI: Leslie Lee has been named Vice President of Kids Content, overseeing Cartoon Network, Boomerang and POGO networks in Asia Pacific, and assumes the role today.

Based in Singapore, his responsibilities includes the programming, operations, brand and franchise management, as well as the content direction for the three brands.

Ricky Ow, President of Turner Asia Pacific, said: “It’s rare to meet someone quite so passionate about Kids content and Leslie is a great addition to our regional management team. I’m looking forward to Leslie bringing his experience, fresh perspective and new ideas to help us to grow our leadership position in the Kids space.”

Leslie has more than two decades’ experience and expertise in the entertainment industry across numerous Asian markets. This includes 19 years on Kids brands working on both linear TV and digital aspects of the business.

Leslie added: “I’m a huge fan of pop culture and animation, and I’ve now got the opportunity to work with some of the very best brands and most iconic franchises ever created. It’s a fantastic opportunity and it’s a privilege to be a part of a great team.”

His career includes spells at MediaCorp, Viacom and he was most recently Executive Director of Media Networks at Disney Southeast Asia – a company he joined in 2007. His various roles have included marketing communications, programming, channel management, content localisation and acquisitions, animation development and media distribution.

He presently volunteers his time mentoring media students in various Singapore-based institutes of higher learning, sits on the programming committee at the Asian Festival of Children’s Content and is a board member of Centre 42, a non-profit arts organisation that supports playwriting in Singapore.