BENGALURU: The ABP Group’s Hindi news channel ABP News made a reappearance in Broadcast Audience Research Council of India (BARC) weekly list of top 5 Hindi news channels in the combined urban (U) and rural (R) Hindi speaking market or HSM (U+R) in week 25 of 2019 (Saturday, 15 June 2019 to Friday, 21 June 2019, week or period under review). The channel was last present in the HSM (U+R) list in week 22 of 2019. ABP news also re-appeared in BARC’s weekly list of top 5 news channels in HSM (U) at fifth rank. In both the cases – HSM (U+R) and HSM (U), the entry of ABP News in BARC’s weekly lists of top 5 Hindi news channels resulted in the exit of Republic Bharat from them. Further Zee News re-entered the HSM (R) list during the week under review.
BARC’s treatment of the landing page and outliers since week 23 of 2019 as well as the International Cricket Council’s (ICC) World Cup 2019 in England & Wales continued to impact viewership ratings of Hindi news channels. The timings of the ongoing cricket tourney overlap primetime of most channels, including Hindi news channels. The combined viewership of the top 5 Hindi news channels which had dropped in week 24, plunged even further to a new nadir in individual HSM (U) and HSM (R) as well as the combined HSM (U+R) during week 25 of 2019.
Hindi news in HSM (U+R)
Aaj Tak retained its numero uno position in HSM (U+R) in week 25 of 2019 with 112.678 million weekly impressions as compared to 115.088 million weekly impressions in week 24. Also, continuing at second rank was News18 India with 85.899 million weekly impressions in week 25 as compared to 93.594 million weekly impressions in week 24 of 2019.
At third rank was India TV with 84.554 million weekly impressions in week 25 of 2019 as compared to third rank and 87.293 million weekly impressions in week 24. Zee News climbed up one place to fourth rank in HSM (U+R) in week 25 of 2019 with 82.955 million weekly impressions as compared to rank 5 and 80.790 million weekly impressions in the previous week. As mentioned above, ABP News entered the HSM (U+R) list in week 25 of 2019 with 77.011 million weekly impressions.
Hindi news in HSM (R)
In HSM (R) also, Aaj Tak retained first rank with 48.518 million weekly impressions in week 25 0f 2019 as compared to 49.718 million weekly impressions in the previous week. ABP News held onto its second spot in HSM (R) in week 25 of 2019 with 35.559 million weekly impressions as compared to 35.906 million weekly impressions in week 24.
India TV jumped up two ranks to third place in week 25 of 2019 in HSM (R) with 31.897 million weekly impressions as compared to fifth rank and 33.370 million weekly impressions in week 24. As mentioned above, Zee News re-entered BARC’s weekly list of top 5 Hindi news channels in week 25 of 2019 at fourth rank with 31.053 million weekly impressions. Completing the quintet in HSM (R) at rank was Republic Bharat in week 25 of 2019 with 30.818 million weekly impressions as compared to 34.764 million weekly impressions and rank three in week 24.
Hindi news in HSM (U)
In the case of BARC’s weekly list of top 5 Hindi news channels also, Aaj Tak retained first rank with 64.160 million weekly impressions in week 25 of 2019 with 64.160 million weekly impressions as compared to 65.370 million weekly impressions in week 24. Also retaining its previous week’s second rank was News18 India in HSM (U) in week 25 of 2019 was News19 India with 55.102 million weekly impressions as compared to 59.873 million weekly impressions in the previous week.
India TV also retained its third rank in week 25 of 2019 in BARC’s weekly list of top 5 Hindi news channels in HSM (U) with 52.657 million weekly impressions as compared to 53.913 million weekly impressions in week 24. Continuing on at rank 4 in week 25 of 2019 in HSM (U) was Zee News with 51.902 million weekly impressions as compared to 50.028 million weekly impressions in week 24. ABP News re-entered the HSM (U) list week 25 of 2019 with 41.452 million weekly impressions.
