MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has bagged the creative and social media mandate for Subway Systems India. The social media mandate will be serviced by the agency’s recently set up digital division, Dentsu Impact digital.

Speaking on the win, Dentsu Impact president Amit Wadhwa said, “The QSR (Quick Service Restaurant) segment is one of the most exciting segments in the F&B industry today. The competition is stiff and constant shifts are happening in the segment with technology playing a major role in tapping customers and their preferences. More than ever the brands in this segment need to constantly engage with the consumers to stay relevant. This is exactly what we, along with the brand team at Subway, would strive to do and create an even more relevant and stronger brand in India. It is an exciting brand to work on and we can’t wait to begin creating some great work together.”

Talking about the new association, Subway Systems India, head of marketing, south Asia Shuchi Monga said, “We are excited to work with Dentsu Impact as our creative & strategic communication partner. We have consciously made an effort to have both digital and mainline business together to have seamless flow of communication across channels. We look forward to leveraging their creative talent to deliver work that will resonate strongly with audiences across markets.”

Dentsu Impact chief creative officer Soumitra Karnik further added, “At Dentsu Impact, our focus is to grow our clients’ business through innovative creative solutions. We have a great track record in that. We hope to carry this on with Subway as well and look to continuously create exciting and talk worthy work for the brand.”