MUMBAI: While a sophisticated smart home is everyone's dream, a space that can truly make us comfortable and feel luxury is our bathroom. Thus, taking design inspiration from German technology, GRAFDOER, a new wave of premium category bath fittings, kitchen sinks and sanitaryware brand was launched in India in 2019, under the parent company VMS Bathware Pvt Ltd., a leading manufacturer since last 16 years. Recently, the brand collaborated with Karishma Sharma, an Indian actress, and model, as its brand ambassador. She is known for portraying Tina in Pyaar Ka Punchnama 2, Ragini in Ragini MMS: Returns, and some famous music videos Tera Ghata by Gajendra Verma and the latest one Super thirty with Hrithik Roshan

Speaking on the development, Mr. Vinay Jain, President Marketing & CEO, Grafdoer said, “For us to become an apex player in the luxury bathware segment we needed to get associated with someone who can personify a strong connect with women who take decisions on sanitaryware requirements in their home spaces. Incidentally, Karishma through her stylish approach and various stints in Indian television series was the right fit, hence, we on-boarded her.”

Recently, the company has also geared up its manufacturing capability to meet the growth in demand and plans to grow from 700 retail stores to 1400 by the end of this fiscal year.

Speaking on this association, Ms. Karishma Sharma, said, “I am happy to be a part of Grafdoer. Luxury, style, modernity, and elegance have always fascinated me and Grafdoer resonates that thought beautifully in its designs. I look forward to a long, fulfilling association with the brand.”