MUMBAI: Initiative India, the media agency of IPG Mediabrands India has bagged the media duties of Bengaluru-based ed-tech startup Unacademy. The agency won the business following a competitive pitch process and the business will be handled by the agency’s Bangalore office.

Talking about the win, Initiative India CEO Vaishali Verma said, “The education technology industry in current times is not just a content provider but curator and hence plays a pivotal role in nation building. Unacademy is gearing up for an aggressive marketing plan, starting with its upcoming ATL campaign, which will pave the way to an always on communication strategy for TV and mainstream media. We are aligned on the goals, and are confident of taking the brand to the next phase of growth with our strategic and customised solutions.”

Unacademy is an education technology platform founded in 2015. It is India’s largest learning platform that brings expert educators together with millions of students in need of quality education. With a growing network of 10,000 registered educators and 13 million learners, Unacademy is changing the way India learns. The Unacademy group consists of Unacademy, Unacademy Plus, Wifistudy, Chamomile Tea with Toppers, Unacademy Studios. The platform currently has more than 10,000 registered educators and 13 million learners.

Leveraging the power of technology, Unacademy aims at making best-in-class educational facilities accessible online, without any financial or geographic barriers.