MUMBAI: ZEE5 has emerged as ‘India’s Most Desired Video Streaming Brand’ as per TRA’s recently-released Most Desired Brands 2020 report. In today’s world, with mobile phones and connected devices driving the majority of digital content consumption, leisure binge-watching has become a norm and, ZEE5 is leading the category in its debut year as India’s Most Desired Video Streaming Brand.

The award showcases ZEE5’s leadership position in content, reach, and distribution, as well as the enormous popularity of the variety of shows and movies available for viewing on the platform. It surpasses all the other OTT platforms who are the well-known veterans of the industry.

ZEE5 India CEO Tarun Katial said: “It is a very proud moment for us. A young start-up at heart and being in the business for over two years, we have managed to engage with India’s ever-growing appetite for entertainment and serve them with their favourite content in 14 Indian languages. We are extremely delighted and honored to be adjudged as India’s Most Desired Video Streaming brand by TRA. ZEE5 today has become ‘Super App’ of India with a depth of offering across content types, genres and languages that is hard to beat. We believe that with our unrelenting focus on producing quality content, building a robust distribution network and technology advancements, we will endure to entertain our audience and continue being the top streaming platform in India on any device at any time.”

TRA Research CEO N. Chandramouli said: “Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates. The brands which feature in this list have been able to exude a deep magnetic pull that impacts the consumer at a subliminal level. TRA’s syndicated research is based on our proprietary Brand Desire Matrix which measures consumers’ expressions of desire on 36 intangible attributes of a brand”. MDB 2020 lists 1000 brands across 326 Categories and 39 Super-Categories.