MUMBAI: Global content creator, producer and distributor Endemol Shine Group today announced a multi-territory content partnership with Plex, the global streaming media company that brings your favourite content together in the highest-rated OTT video app.
The agreement includes a raft of programming from Endemol Shine Group’s extensive library, which will be available for Plex users across the US, UK, Canada, Australia, Germany, France, Italy and Spain.
Popular titles, spanning a broad range of genres, include Anthony Bourdain: Parts Unknown, Bananas in Pyjamas, City Homicide, Deal or No Deal, MasterChef, McLeod’s Daughters, Mr Bean and Peaky Blinders*.
Kasia Jablonska, head of digital distribution and monetisation, Endemol Shine Group, said: “We are very pleased to launch another partnership, which demonstrates the enormous popularity of Endemol Shine’s catalogue. Plex is a unique platform, combining more types of content in one solution than any other streaming service in the industry, including a media storage solution and an original media player experience with a vast media library. We are looking forward to working and growing our business together.”
“Plex has always served a global audience and growing our library of content available around the world has been a top priority,” said Shawn Eldridge, vice president, strategic alliances and content, at Plex. “The quality of the Endemol Shine library is sure to appeal to a wide range of audiences and these titles are welcome additions to the Plex platform.”
Offering all types of content together in one app, Plex is the world’s most comprehensive streaming platform. Through Plex, consumers have access to free, on-demand movies and TV shows, podcasts, web shows, news, music, over-the-air live and recorded television, as well as personal media collections. By offering access to this diverse range of content mediums, Plex provides cross-content discovery options, helping identify movies, TV, news, podcasts, and web shows consumers might enjoy based on what they’ve already watched or listened to. This advanced technology reduces decision fatigue about what to watch, making the entertainment experience actually entertaining instead of overwhelming.
Endemol Shine Group showcase their catalogue of content beyond linear through licensing and self-publishing content and curated channels across a variety of digital platforms. From YouTube to Facebook, TikTok, Amazon, Roku, Samsung TV Plus and Tubi to name a few, Endemol Shine Group maximises opportunities across their deep content library which contains 68,000 hours of programming.
