Mumbai: Eros International Plc-owned Eros Now has partnered with Oppo mobile phones to give access to its massive content library consisting over 12,000+ movie titles, original shows, music videos and short-format content on Eros Now Quickie on the Oppo App store.

At a time when mobile consumption is growing exponentially, OTT platforms have emerged as the biggest gainers. Consumers have spent three hours more on their mobile phones in the week ended 27 March, 2020, as per the recent Barc India-Nielsen report.

The partnership between Eros Now and Oppo further accelerates this growth by offering users seamless access to premium content on their smartphones. As part of the deal, Oppo users can avail a one-month free subscription to Eros Now services.

This alliance is a result of Eros Now's and Oppo’s shared vision to enhance consumers’ viewing experience. Eros Now’s robust content line-up delivered on Oppo handsets’ high-quality display caters to consumers’ demand for the superior binge-viewing experience. Also, with this deal, Eros Now further expands reach by offering a superior streaming experience for Oppo’s user base in India.

Eros Now CEO Ali Hussein said: “Strategic partnership, robust content line-up and superior-tech backend has fast-tracked Eros Now’s growth story. The association with Oppo, a leader in the smartphone market, enables us to deliver enhanced viewing experience to our existing and potential consumers using Oppo handsets. The inclusion of Eros Now App adds value to the services offered on the Oppo App store by providing consumers with the best of online streaming.”

Yajun, country manager - OPPO mobile internet business, said: "We are delighted to welcome Eros Now to team up with App Market. App Market is a safe, secure, and easy to use platform. We value such partnerships which strengthen our association with developers like Eros Now to provide rich content & services to our user base."