MUMBAI: OTT publishing platform Future Today has announced a new distribution deal with the recent launch of Fawesome, HappyKids and FilmRise channels on Cox Contour TV and Contour Stream Player. The new agreement enables customers to discover and watch Future Today's premium content, which includes over 60,000 video assets across these three channels, featuring popular movies, TV shows and kids programming available from major studios and media companies.
The distribution expansion on Cox platforms is an important piece of the Future Today's vast expansion, which is underway. Cox Communications, private telecom company in America, serves six million homes and businesses across 18 states.
Future Today continues to grow at a rapid pace, with April bringing the best performance of its channels in company history - users are up over 125 per cent YOY and streaming hours are up over 100 per cent YOY. Similar to other streaming services, Future Today is also seeing a spike in consumption with viewership up nearly 30 per cent since the beginning of the pandemic.
"We are pleased to be offering Cox customers all of our channels through Contour TV and Contour Stream Player," said Future Today COO-co-founder Vikrant Mathur. "In these trying times with families sheltering at home, the family and entertainment channels will be particularly compelling to viewers and are watched more than any other channels in their class across our platform."
Future Today's agreement with Cox marks its second PayTV deal. Future Today has also recently announced a carriage agreement with Comcast and branded entertainment channels with companies such as Lego, Adventure 2 Learning, and others. Future Today programming is currently available on every major streaming platform, including Roku, Amazon Fire TV, Apple, LG, Samsung, Vizio, Xbox, iOS and Android.
Established in 2006, Future Today, Inc. is a pioneer and leader in the OTT media and technology landscape. The Company's cloud-based technology platform manages OTT services for more than 350 content owners, producers, distributors and major media companies helping them launch and monetize complex Connected TV channels across devices in a matter of days.
