MUMBAI: The Covid2019 pandemic has changed consumers’ viewing habits, with a lot of people migrating to the OTT space for at-home entertainment in the last few months. Zee5 has seen over 3X growth in its consumer base and it is now looking to expand beyond the traditional DTH and Cable TV. To this end, Zee5 has partnered up with Meghbela Broadband to ensure access to OTT entertainment even at the grassroots level.

Meghbela Broadband is a popular internet service provider in the eastern part of the country. Under this new alliance, customers on selected internet plans from Meghbela will get complimentary access to all of Zee5’s premium content, movies, and live channels. To get access to Zee5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app.

Zee5 India senior vice president & head SVOD, Rahul Maroli said, “In a connected world, the role of ISPs is critical to connect the household to the world. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best content to choose from. The alliance will leverage Meghbela’s reach and Zee5’s content and technology to deliver seamless entertainment to the whole India’s Eastern region.”

Tapabrata Mukherjee, director, Meghbela Broadband said, “We will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with Zee5 premium subscription backed with high speed internet up to 250mbps.”

With an array of carefully curated range of offerings Zee5 has become one of the leading entertainment platforms among Indian consumers. The alliance with Meghbela will allow a wider set of diverse consumers to discover a super digital entertainment experience with these bespoke offerings.