BENGALURU: Dinamalar, Eenadu, ManoramaOnline and Prajavaninews media publishers have come together to form South Premium Publishers (SPP), India’s first and biggest ‘south languages’ digital advertising package. This brings the top four dailies, renowned in their regions, to serve their digital advertisers collectively. Advertisers can advertise on the digital assets of these publications and reach out to their target audience in one go.
The South Premium Publishers (SPP) digital advertising package offers a reach of 37 million unique visitors, with 715 million-page views and an attractive average time spent of 3.36 to 8.09 minutes. In addition, the SPP digital advertising package delivers 3 billion ad impressions per month.
“South Premium Publishers offers advertisers credibility, digital brand safety and increased awareness, with more control and ease of access to premium digital inventory from all major publishers of south India. This is the only premium digital publishers’ network that delivers. We, at Manorama Online are happy to be part of this pioneering platform in Indian digital publishing," said Manorama Online CEO Mariam Mammen Mathew.
The key differentiator of SPP’s digital advertising package is that it offers a robust value proposition. Each digital advertiser will get a customised solution, derived from a deep understanding from the four media brands. The proposals will be competitive and compelling, and enable clients to target south India with a single RO.
Dinamalar director business & technical L Adimoolam stated, “We are the market leader in Tamil Digital market. In 2019-20, of the total Indian ad market of 70k+ crores, 21 per cent has been contributed by digital. Given the current digital growth prospects it’s important that we give the best and the most convenient platform to the advertisers & agencies to connect with south Indian digital audiences. We have launched our consortium website, www.southpremiumpublishers.comwhich has all essential information.”
The SPP digital advertising package caters to the audience that every brand wants to focus upon. 73 per cent of the combined users are between 18-44 age group, from young purchasers to HNI’s, whose primary source is digital news.
The alliance offers flexible advertising packages with sales support across India with best in class media mix with CPD/CPM options. The digital advertisers can choose from roadblock ads, display banner ads and native advertising to reach their target group.
Eenadu director I Venkat said, “We need to recognise that the market dynamics are evolving, which demands innovation in our existing business model and collaboration is one of the solutions. This combination will help advertisers to reach out to Southern Indian premium digital audiences in a very credible, secure, and highly engaged environment.”
With SPP offering a south India reach with one single advertising package, marketers have the perfect way to work a digital plan, that talks to the entire region.
