NEW DELHI: Dolby Laboratories has released a new campaign in India – Dolby Everywhere, aimed to educate consumers about the Dolby difference available in the living room, at work, in the cinemas, or on the go. The film creates awareness about lifelike experiences in Dolby, by connecting with consumers through their passion points like TV, movies, sports and music. It spotlights and explores the relationship and connection between the fan and the creator. 

The campaign has been directed by Aman Sachdeva with co-director (on the ground for music scene)  Mukesh Prajapathi. The film tracks a day in the life of a consumer, and how Dolby brings alive experiences you love – on the go, at work, in your living room or at the cinemas.

Dolby Laboratories director marketing - India Sameer Seth said, “Our singular goal is to offer experiences that bring entertainment to life be it at the cinemas, at home, on the go or at work. And this is what our campaign showcases through consumer passion-points like TV, movies, sports, and music.”

Today, the consumer wants to discover content and have a premium entertainment experience, as it enables them to strike a deeper connection with TV shows, movies, sports and music they love. With increased awareness of their content consumption needs, consumers seek immersive experiences like never before. This is how Dolby revolutionises the science of sight and sound through its innovative research and engineering, empowering creatives to elevate their stories, and offering fans unforgettable experiences.