NEW DELHI: Olive oil is considered one of the healthiest oil types and has therefore commanded a premium on price. But not anymore as Del Monte, a popular brand within the olive oil segment, has launched a special 1 litre pouch pack priced at Rs 250 only, thereby making this healthy oil affordable like never before.

The move is surely expected to disrupt the Rs 40,000 crore edible oil market in the country, considering that price has been reported to be the single biggest barrier which has prevented families from shifting to olive oil. The pack has already hit the markets in Delhi-NCR, Bengaluru, Chennai, Mumbai, Hyderabad, Punjab and is available on leading e-commerce platforms as well.

The new pack carries a special variety of olive oil called Olive Pomace Oil, which is imported directly from Europe and was only available in bottles at a premium, here in India until now. Olive Pomace Oil is known to have zero cholesterol with no trans-fats, and instead carries high good fats (MUFA/PUFA) and anti-oxidants. It is considered ideal for deep frying apart from everyday Indian cooking.

“We have always given highest priority to quality and healthy options while bringing products to the market. This is the first ever affordable pack launch for Olive Pomace Oil in India. Home consumption during the lockdown has gone up tremendously and the new affordable pack will further drive the growth in this segment,” said FieldFresh Foods Pvt Ltd CEO Yogesh Bellani.

This new affordable pack of olive oil from Del Monte has been rolled out after a thorough research which clearly highlighted that Indian consumers have become more health conscious than ever before and are keen on adopting a healthy cooking oil.