NEW DELHI: Moneycontrol has appointed S Shivakumar as COO – branded content. In his new role, he will be responsible for branded content strategy and monetisation. He will leverage his experience and strength of the network to accelerate growth for the content business.

Shivakumar brings with him over 17 years of experience backed with deep industry insights and a strong network along with a proven track record in scaling experiential businesses to great heights. Prior to this, he was a part of BCCL / Times Group where he was the business head for ET-Grey Cell/ET for over five years. In the past, he has also worked with Network18 across multiple verticals and roles and was a part of the launch team of Forbes India.

S Shivakumar stated, “The current situation, that we find ourselves in, sees the world rapidly evolve and adapt by moving to the digital realm that allows us to explore greater avenues to grow our businesses. In this tech-driven era, people follow those brands that provide them with a best-in-class experience. In today's digital, always-connected marketplace, brand communication has become the name of the game and is becoming a new engaging tool that is fast gaining traction. And that’s exactly where Moneycontrol plays a major role. It is an expert and pioneer in business and finance news space and for more than 20 years has kept its users at the top of their game. I am thrilled to join Moneycontrol and provide value to my role and the company with my knowledge and experience.”  

He holds an MBA in marketing and advertising from Pune University. He will report to Network18 president – digital & corporate strategy Puneet Singhvi.