MUMBAI: Zee Café is gearing up for the launch of its second original in 2021, Chef Vs. Fridge. Keeping up with the latest social trends, be it dance or food with the new show, the channel has released a teaser featuring celebrity chef Vicky Ratnani and Gaurav Gera aka ‘Chutki’ in their element as they announce the new show. Set to air in April, the show presents the ultimate food experience that will excite, entertain and make every foodie go wow.

Chef Vs. Fridge promises to be a unique competitive cooking show for every Indian foodie. Launched with the commitment of ‘ab fridge lega sabki class, aur chefs banaenge kuch world class’, the teaser features Gaurav Gera in his popular ‘Chutki’ avatar and Chef Vicky as the two experience a relatable situation when they open their fridge. What’s expected to be a fun ‘pawri’ turns to a challenge posed by the random ingredients found in the fridge. While Gaurav is dismayed, chef Vicky takes on the task and cooks up a storm. This appetizing teaser surely leaves viewers waiting for more. With yet another fun-filled digital challenge, unique cuisines and an exciting line-up of participants, there is loads to look forward to on this food fiesta!

In line with the announcement, the channel has onboarded leading brands as partners for the show. Co-presented By Haier, co-powered by Lifebuoy, cookware partner Prestige, spice partner Catch Salt & Spices and gifting partner The Gift Studio, the show promises to be a unique platform with multiple integration opportunities for brand partners.

ZeeL premium channels business head Kartik Mahadev said, “As we look to build more original content, we realised there is a gap when it comes to homegrown cooking competition shows and thus the inception of Chef Vs. Fridge. The show will feature exciting cook-offs, unique food combinations and interactive challenges for our viewers. There are multiple innovative integration opportunities being planned that are core to the show and we are certain that our brand partners will be delighted.”