NEW DELHI: Hershey India has appointed Rajeshwari Jayaraman as general manager - marketing (category lead).

"Excited about this journey... Onward and upward," she wrote on professional networking site LinkedIn on her new role.

Jayaraman joins the company from Nivea, where she was serving as senior product manager for around two years. She has more than 10 years of experience in the FMCG industry across personal care and foods categories.

Prior to joining Nivea, she also worked with General Mills for around four years as associate marketing manager. In the past, she has had stints with Cavinkare and Marico.

Rajeshwari pursued her MBA in marketing/marketing management from SP Jain Institute of Management & Research.