Mumbai: To address the acute shortage of oxygen being faced by India in combating the Covid2019 pandemic, L’Oréal has lent its financial support to the French government’s initiative to provide oxygen generators, liquid oxygen containers and specialised respirators to the country. In addition, the global cosmetic brand is working with a network of NGOs across India, including GiveIndia, United Way Mumbai, Hemkunt Foundation, ActionAid Association, the Akshay Patra Foundation etc to supply critical oxygen equipment, medical supplies, food, education and hygiene kits across the country.

L’Oréal will provide oxygen concentrators and cylinders to hospitals in Maharashtra, Karnataka, Delhi, Himachal Pradesh and Punjab and distribute over 100,000 units of sanitisers to government hospitals, police forces, municipal corporations, and those on the frontline of the pandemic across the country. The company said it will also give care packages to approximately 2000 nurses who have become the primary caregiver and family to many.

With schools closed indefinitely, underprivileged children have not had access to education or food provided by schools. To aid their requirements, L’Oréal has partnered the Akshay Patra Foundation to provide 4,000 food and education kits for children. As women have been amongst the most severely impacted by the pandemic, L’Oréal is working with Action Aid India to provide livelihood training and infrastructure support, there by empowering them to restart their livelihoods.

L’Oréal India managing director Amit Jain said, "We are deeply concerned with the severity of the second wave of the pandemic and committed to working closely with the government and our NGO partners to support the country’s collective efforts to fight the crisis.”

L’Oréal employees will also be contributing toward Covid relief to an NGO of their choice via the fundraising platform GiveIndia.