Mumbai: Ad agency Rediffusion has announced the appointment of Tathagat Jena as the head of its Delhi branch. Jena moves from the Chinese smartphone company Transsion as CMO of Infinix mobiles.

Jena comes with over two decades of experience in brand management. He was previously associated with Samsung India where he led the marketing team for the smartphone division for nine years. Prior to that, he worked in executive roles with ad agencies like Lowe Lintas, Ogilvy & Leo Burnett, and retail brand Lladro.

“At a time when clients are increasingly seeking ‘marketing partnerships’ from their communication agencies, Rediffusion aims to offer the complete suite of digital-first solutions & demonstrate capabilities beyond just communications," Jena said. "Along the way, I hope to have some fun co-creating success stories that Rediffusion is famous for."

Welcoming Jena on board, Rediffusion's joint president Navonil Chatterjee said, “In Tatha we have a good combo of a good agency man and a matured client hand, especially one who has worked in a highly competitive category like mobile handsets. He will now bring all those learnings to Rediffusion Delhi. For us Delhi was one of our most important geographies with Maruti, Airtel, Pepsi all being our clients born in that office. Tatha is tasked to bring back the effervescence to the Delhi office. We have signed up some very interesting and live-wire businesses in Delhi and we look forward to a big Rediffusion operation in India’s capital city in the days to come. Delhi is a big priority for us going forward."