Mumbai: Dream Sports' FanCode has bagged exclusive four-year broadcast rights for England and Wales Cricket Board’s (ECB) new format cricket competition, The Hundred. The partnership between ECB and Dream Sports, the parent company of both Dream11 and FanCode, is a comprehensive sports deal with FanCode as an official broadcast partner in India and Dream11 an official partner.
The action-packed 100-ball cricket competition will include 68 matches played over five weeks starting 21 July. In an entirely new format of cricket, ECB’s The Hundred has eight women's and men's teams from major cities across England and Wales. A 25-ball powerplay for each team will allow two fielders outside of the initial 30-yard circle. Each of the eight squads will have 15 players with a maximum of three overseas stars.
FanCode will provide a personalised sports experience to Indian sports fans through many user-first features for all the LIVE action from The Hundred. Some of these offerings include interactive data overlays, fastest ad-free live scores, multimedia commentary, in-depth sports statistics and analytics, real-time match highlights, multiple audio feeds, and much more, the platform said in a statement.
“The Hundred is a new, innovative, cricket competition featuring some of the world’s top players, and we’re excited that fans in India will be able to enjoy the action," said ECB's chief commercial officer Tony Singh. "We’re sure it will be a big hit with fans across the globe. As both FanCode and Dream11 are at the forefront of transforming digital sports engagement and experience in India, we are thrilled to partner with them to bring the most comprehensive and immersive sports experience for Indian cricket fans.”
“We are excited to bring The Hundred to our rapidly growing fan base in India," said FanCode co-founder Prasana Krishnan. "Continuous digital innovation in creating unmatched sports viewing and engagement experience is an important part of our customer promise, and The Hundred, with its unique format, fits in perfectly with what we at FanCode stand for.”
“We are thrilled to launch a comprehensive partnership with ECB for their new and exciting cricket tournament, ‘The Hundred’, with both Dream11 and FanCode," said Dream Sports' chief marketing officer Vikrant Mudaliar. "Through this partnership, we hope to drive fan engagement for The Hundred by reaching over 120 million Dream Sports fans in India. ‘The Hundred’ offers a truly innovative format, and we are confident that cricket fans will love this new sporting experience.”
The competition will give equal weight to both men's and women's sides, with almost all the matches taking place as back-to-back men’s and women’s matches at the same venue on the same day. It will feature five Indian players across women’s teams - Harmanpreet Kaur, Smriti Mandhana, Shafali Verma, Deepti Sharma, and Jemimah Rodrigues. Cricketing greats such as Joe Root, Ben Stokes, Rashid Khan, Quinton de Kock, Faf du Plessis, Sunil Narine, Eoin Morgan, Moeen Ali, and Jonny Bairstow, among others, feature in this action-packed competitive format.
