Mumbai: Hindustan Unilever Ltd was the top advertiser across genres in BARC week 31 (31 July – 6 August), with ad volume of 5487.39 (‘000 secs). Grabbing the second position was Reckitt Benckiser (India) Ltd (3213.56).

The top two brands were followed by Brooke Bond Lipton India Ltd, Cadbury’s India Ltd, Godrej Consumer Products Ltd, Colgate Palmolive India Ltd, Ponds India, Marico Ltd, ITC Ltd, and Lakme Lever Ltd in that order.

Among the top ten advertised brands across genres Dettol led the tally with ad volumes of 514.79 (‘000 secs). Horlicks stood second at 406.82 (‘000 secs).

The remaining list was dominated by FMCG brands including Vimal Elaichi Pan Masala, Dettol Toilet Soaps, Lizol, Clinic Plus Shampoo, Harpic Bathroom Cleaner, Surf Excel Body Wash, and Close Up Ever Fresh in that order again. Edtech brand WhiteHat Jr was an exception at 10th position.