Tele-wise Marathi to demystify Marathi Television Landscape

Mumbai: Indiantelevision.com is organising a virtual summit, ‘Tele-wise Marathi: The Power of Television’ on Friday, 20 August. The initiative will bring together Marathi channel, production, and brand advertising executives to discuss how television continues to be the best medium for home entertainment as well as for advertising.

Presented by COLORS Marathi, the media partners for the summit include Animation Xpress.com, TellyChakkar, and radioandmusic.com

With 115 million TV viewers, the Marathi television landscape is very different from others in the south or in the east. While 70 per cent of the state’s viewers have an overlap with Hindi TV channels, 30 per cent opt for pure Marathi entertainment and news. The state of Maharashtra is also different from others in that there are many other urban centres apart from Mumbai, the economic capital of India. There’s also Pune, Nashik, Kolhapur, Nagpur, Solapur, Jalgaon, Akola and Aurangabad.

More than 35 Marathi language TV channels are scrambling for a piece of the Rs 800-900 crore advertising pie in genres including general entertainment, news, movies and music. Both local and national brands have been using the communication opportunities these channels offer to target the Marathi audience. Keeping in line with the rush into regional languages by mainline and independent broadcasters, the Marathi segment has seen a flurry of launches over the past five years.

At the ‘Tele-wise Marathi’ summit prominent personalities will share their perspective on various facets of the Marathi Television industry across six sessions. The day-long virtual event will begin with a welcome note by Indiantelevision.com founder, CEO and editor-in-chief, Anil Wanvari.

Speaking on the ‘Television Landscape in Maharashtra’ in the first session, Barc India’s head – client partnership and revenue Aaditya Pathak will set the tone for the rest of the event. This will be followed by an insightful discussion between top management executives from ZEEL and COLORS Marathi and several well-known creative professionals during the session titled ‘Marathi: Stories, Stories and More’

Next, Kantar, director (specialist businesses) –South Asia Insights Division, Puneet Avasthi will shed light on the ‘Consumer Profile for the Marathi Market’. The fourth session will see leading media agency (Mindshare, Zenith, dentsu X India) executives sharing their views on ‘Media Planning and Buying for the Marathi Viewer’.

Lined up after that is another interesting conversation where brand custodians from Rambandhu (EFSL), Amul (GCMMF), Edelweiss Asset Management, Godrej Tyson Food, and Maruti Suzuki India will demystify ‘Marketing to the Marathi TV Viewer’.

The last session ‘News and Movies: Bright Spark’ will be presided by senior executives representing Waman Hari Pethe Jewellers, Parle Products, ZEE Media Corporation, and Shemaroo Entertainment.

The event will be live-streamed on YouTube, Facebook and Twitter 3:00 p.m. onwards.