Mumbai: Responding to increasing internet penetration in tier 2 and tier 3 India, IN10 Media Network-powered OTT platform EPIC ON has partnered with various Internet Service Providers (ISPs) with an aim to reach out to new consumers in these parts of the country. The platform now has 30 players like Meghbala from Kolkatta and Next Trillion from Mumbai as partners from across regions.

With the ISPs, the app has already seen growth in terms of brand equity and revenues. To achieve this, EPIC ON bundled numerous offers like a monthly pack or yearly pack for customers via the ISP route. The East zone has seen a surge in monthly pack uptake while Mumbai has witnessed yearly pack demand, said the media brand in a statement.

“Tier 2/3 and Bharat majorly remains untapped from OTT content perspective; hence, deep penetration into these regions will amplify EPIC ON brand among the new audience bases as well as bolster our acquisitions suited for the audience,” said EPIC ON, COO, Sourjya Mohanty.

“Depending on user behaviour, we create flexible deals with ISPs to cater to their user bases. It's B2B in nature and we are happy to keep it the same way as we believe any MSO or ISP has complete knowledge about their customer bases and we want to leverage it in our business model,” added Mohanty.

The partnership benefits the independent ISPs by enhancing their ancillary revenue as now they provide services beyond data plans.

Commenting on the partnership, Meghbela Broadband's director Tapabrata Mukherjee stated, “I see the Meghbela android TV box bundled with EPIC ON’s premium subscription backed with high-speed internet up to 250mbps, as a marriage of entertainment and technology which will enable the delivery of quality content right inside the living room of the end consumer.”

“We are extremely excited to partner with EPIC ON to enhance our OTT users’ experience with PlayboxTV. Our undertaking to cover the entire gamut of entertainment fits perfectly with EPIC ON’s vast array of content. We hope to nurture and strengthen this partnership even more in the long run,” said Playbox TV business head and director, Samson Jesudas.

EPIC ON offers multi-format content with videos, web series, movies, documentaries, podcasts, e-books, and games. The platform recently crossed 40 million downloads.