India: Httpool, an Aleph Holding company and global partner of major media platforms, on Thursday announced the appointment of Simran Bedi as partner director for India operations. She will report to Httpool India, managing director, Amit Gupta.

Bedi has over 18 years of experience in the media industry, including revenue generation, digital shopping and commerce, business development, branding, and experience with core branding solutions. Before joining Httpool, she worked at Publicis Media, responsible for leading buying and trading for the supply-side and leading affiliate business.

“As we prepare to exponentially scale the Httpool India business for the past one decade, one of our key areas of focus has been securing the right talent. Simran comes with a wide-ranging and in-depth experience of proven success across geographies, including India," said Amit Gupta. "Her hands-on approach and wealth of experience in trade and agency partnerships and media planning will allow us to continue delivering demonstrable value to our partners both on the platform and demand side. We are looking forward to the next stage of our journey together with Simran."

Speaking on her new role, Bedi said, "Httpool represents some leading media platforms, each having a distinct value proposition to meet advertiser demands and KPIs. Responsible for revenue growth across multi-platforms in the Indian market along with trade partnerships in the Asia Pacific region carries the highest responsibility, and I am determined to exceed the expectations.