Mumbai: Ed-tech startup 90+ My Tuition App on Friday announced that it has brought Indian wicket-keeper batsman Rishabh Pant on board as its national brand ambassador. In continuance of his association with the company, Pant has launched the CBSE syllabus all over India.

According to a statement, this association will build a strong brand resonance and top-of-the-mind recall for the start-up among its potential customers – students and parents. "The partnership comes at an opportune time when the start-up is in a business expansion mode across key cities in India," it added.

“Rishabh Pant is the rising star of cricket and personifies grit, determination, and hard work, qualities that we would like to inculcate in all the students using our app," said 90+ My Tuition App co-founder and CEO Smijay Gokuldasan. "As cricket unites India, our CBSE syllabus launched by Rishabh will provide a unifying experience to the students on our app."

“I wish I had an app like 90+ My Tuition App during my school days. It would have made studying math and science so much more fun. With the launch of the CBSE syllabus, the learning curve of the students on the app will be further enriched," said Pant.

90+ My Tuition App provides digital tuition to 8th-12th standard students of CBSE and state education boards. Recently, the start-up secured $ five million investment in a series A round for market expansion, brand building, and new product development.