Mumbai: Go Cheese, from the house of Parag Milk Foods has chosen Infectious Advertising as its digital communications partner. 

The agency will help the brand with charting the strategic roadmap and providing the creative impetus to build the brand a formidable digital presence, said the statement.

“We are delighted to be associated with Infectious to ramp up our digital activities. We have been investing a lot of time and effort in our digital initiatives considering the accelerated growth of digital mediums," said Parag Milk Foods Ltd senior VP of strategy, sales & marketing Akshali Shah. "Infectious will help us increase our reach and engage better with our target audience, while simultaneously contributing to our business goals.”

Established in 1992, Parag Milk Foods Ltd is a private dairy FMCG company with a pan India presence with two brand names -  'Gowardhan' and 'Go.' The company has also ventured into the B2C segment for whey protein with the brand 'Avvatar.'  

“It’s an absolute honour to be chosen by a massive brand like Go Cheese - a beloved household name in India - as its digital communications partner. We intend to repay the faith reposed on us with some truly exciting and insightful work," stated Infectious Advertising co-founders and directors Ramanuj Shastry and Nisha Singhania.