Mumbai: GroupM has announced that Himanshu Shekhar, currently CEO of GroupM Indonesia, will lead the organisation's Vietnam business.

He succeeds Neil Hardwick, who is returning to the UK to take up a new role outside WPP, said the company in a statement.

"Himanshu is an exceptional leader with a phenomenal track record," stated GroupM's APAC CEO Ashutosh Srivastava. "He is a hands-on leader who is passionate about this business, builds trusted relationships with clients, and always puts people and culture first."

Shekhar has been based in Indonesia since March 2010 when he joined as the managing director for Mindshare’s business with Unilever. He was later promoted to CEO of Mindshare Indonesia in December 2011. Whilst at the helm of Mindshare Indonesia, he delivered consistently strong growth for the agency and positioned Mindshare as the market leader in digital transformation. In 2018, he was promoted to his current position, GroupM Indonesia CEO.

Shekhar said he is excited to take up the role and looks forward to working closely with clients, teams, and media partners in Vietnam to unlock strong and sustainable growth.