Mumbai: Leader Batteries, a part of the Pilot Industry group has launched a new brand campaign announcing the new avatar Leader 2.0 to strengthen its pan India presence. The campaign features brand ambassador Ajay Devgn who showcasing the brand's values of 'performance, commitment, innovation, and trust.'

“We are excited to announce the new transformed version of Leader Batteries -Leader 2.0 with this new campaign. We are charting new skies, setting ambitious milestones, and paving our growth trajectory with the all-new Leader 2.0,” said Pilot Group of Companies MD Sanjeev Aggarwal said. “There is no one better than Ajay Devgn to showcase what our brand stands for – a perfect amalgamation of Power, Performance, Commitment, Innovation, and Trust”.

Leader Batteries director Chetan Ranjan said the campaign comes at an opportune time when we the Company is expanding our network with our innovative product range. “We truly believe a leader like Ajay Devgn will help us establish a better connect with our consumers,” added Ranjan.

The company has expanded its entire product range, features, and offerings in the Inverter, E-rickshaw, and Solar Battery segment. The innovative products feature higher backup, longer life, and an ultra-low maintenance cost, it stated further. The brand has also introduced 12X7 service on the entire range of its products.

“Leader 2.0, a Made-In-India brand, in its new avatar is all about things that matter to me personally. With their products that match global standards and energy-efficient solutions, I am confident that they will be able to meet consumer needs in India,” brand ambassador Ajay Devgn said.

The campaign was developed by Offbeet Media Group. "We have a long-standing partnership with Leader Batteries that have helped us understand the brand and its ethos. Keeping the brand ethos in mind, our talent, production, creative and digital teams developed the campaign with superstar Ajay Devgn at the heart of it,” said Offbeet Media Group founder Jaideep Singh.