Mumbai: Sun TV Network has launched its Marathi general entertainment channel (GEC) Sun Marathi on 17 October.

The channel’s tagline is ‘sohala natyancha’ which translates to ‘celebrating relationships.’ The channel has announced three hours of original programming with six shows starting from 6:30 p.m to 9:30 p.m.

The shows announced are “Nandini” at 6:30 p.m, “Sundari” at 7:00 p.m, “Jaau nako dur..baba!” at 7:30 pm, “Abhalachi Maya” at 8 p.m, “Kanyadaan” at 8:30 p.m and “Sant Gajanan Shegaviche” at 9 p.m.

The channel has also announced ‘bagha roj jinka rokh’ ('watch daily, win cash') contest which every day offers an opportunity for more than 1,000 viewers to win up to two crores in cash prize from Dussehra to Diwali. Every day during the contest period, one question will be asked in each of the six shows and viewers will have to give a missed call to register their answers on the numbers provided, said the broadcast network in a statement.

Sun Marathi is widely distributed and is available on all leading DTH platforms including DD Free, Dish as well as on all cable networks across Maharashtra for free. In terms of its placement, it is part of the Marathi GEC neighborhood on all the platforms.