Mumbai: Godrej Consumer Products Ltd (GCPL) has elevated Somasree Bose Awasthi to chief marketing officer. previously, she was the head of marketing, homecare Clcategory.

 Somasree has been with GCPL for nearly two decades, having joined the company as a management trainee in 2003, initially as part of Sara Lee business.

In her previous role at GCPL, she led the marketing for homecare category which includes well-known brands like Good Knight, Hit in household insecticides segment, Godrej Aer in air fresheners segment, Godrej Ezee and Genteel in fabric detergents category. Her job responsibility included building strategy for homecare category, the long term vision on the brands and leading strategic marketing initiatives.

She led the product innovation launches like Godrej aer pocket in air-freshener space, Cinthol deostick, Hit anti-roach gel, the male grooming range under Cinthol and the powder-to-liquid handwash under Godrej Protekt, Mr Magic, Good Knight Gold Flash, among others. More recently she launched home hygiene brand Godrej ProClean.