Mumbai: Short video app MX TakaTak has launched a new Diwali campaign #TodPhodDiwali providing its community of users a chance to win gifts and prizes including touchscreen tablets by simply uploading their unique video of celebrating Diwali.

Creators can take inspiration from influencers like Rugees, Neetu Bisht and comedian Kiku Sharda for content ideas such as ‘guides to Diwali outfits and looking your todphod best’, ‘ghar ki saffsafai – todphodhouse cleanup’ and ‘celebrating Diwali responsibly.’

“Short video apps have become one of the critical mediums for artists like us to connect with our fans. I am incredibly thrilled to partner with MX TakaTak for #TodPhodDiwali, it's such a simple yet fun challenge that allows you to be yourself and celebrate this joyous festival with content across any genre of your choice. The audiences on this platform have always been encouraging and interactive, making the collaboration with it seamless,” said comedian Kiku Sharda.

Announcing his soon-to-be released video, Rugees added, “The lockdown has restricted our celebrations for the festive season, but MX TakaTak is allowing me the chance to share my happiness with so many Indians across the country. You can make any video you like, be it lip sync, food recipes, rangoli tips, Diwali prep or whichever aspect you most enjoy this season.”

“Topical challenges like #TodPhodDiwali by MX TakaTak allow us to bring out the best in us as content creators and I will soon be posting an engaging dance/ lip sync video that highlights the spirit of this festival,” noted Indian model and MX TakaTak creator Neetu Bisht. “Diwali is the one time in the year that I gorge on sweets, play cards with my friends and overall get together with loved ones so we can enjoy each other’s company. I am glad to be able to extend that to my MX family as well.”