Mumbai: Star TV network has launched a campaign on World TV Day exemplifying the role played by the country’s DTH and cable operators in enhancing the consumer’s TV viewing experience. The campaign called #StarKaNaman portrays distribution affiliates as the consumer’s extended family and it will be aired on Star India network channels on 19-21 November in seven languages.

The brand film showcases the value that the DTH and cable fraternity adds through their deep-rooted understanding of the consumer. It opens with a customer entering an operator’s office to purchase a yearlong TV subscription for his family as he would be away for a whole year. The customer is totally surprised and touched by the operator’s understanding of what his entire family watches and the reassurance the operator provides to not worry about the TV channel package recharge when he is away.

https://www.facebook.com/StarTVNetworkIndia/videos/857706938240176/

“We at the Star India network are grateful to our DTH and cable affiliates whose special bond with the consumers, much like an extended family, has elevated the TV viewing experience for millions of homes and also helped us connect better with them through our content,” said Star and Disney India president – TV distribution for India and international Gurjeev Singh Kapoor. “#StarKaNaman is our gesture to appreciate and celebrate this spirit that makes television the go-to platform for family entertainment in India.”