Mumbai: Homegrown crypto-asset exchange ZebPay has announced the appointment of Tarun Jain as its chief financial officer (CFO).

In this role, Jain will shape the strategic and long-term financial direction of ZebPay’s business. He will work closely with the leadership team to scale the organisation and its systems for the next phase of growth, said the statement.

Some of the key focus areas for Jain include planning, implementing, and managing all financial activities of the company. In addition to business planning, he will also be responsible for budgeting, forecasting, and leading strategic business negotiations, the company stated.

“We welcome Tarun to the ZebPay Ohana (family). We have been working very hard to democratise crypto assets and with Tarun on board, we are spearheading the growth journey," said ZebPay Co-CEO Avinash Shekhar. "Tarun’s varied experience in different sectors brings the resilience and acumen needed to help ZebPay reach the last mile of India and make crypto-assets a common name in the households. We are looking forward to this change.”

With more than 17 years of experience as a chartered accountant with various startups and MNCs, Jain possesses strong expertise in financial management, investor relations, fundraising, strategic planning, commercial negotiation, and risk management, the company said. Before joining ZebPay, he was working with Lithium Urban Technologies as CFP, after having succeeded in several leadership positions in organisations such as Zoomcar, Herman Miller, and Warner Bros.

“I am looking forward to supporting the development of ZebPay’s business and its suite of industry-first products for crypto investors in India," said Tarun Jain on his new role. "ZebPay is on a path to becoming the foremost crypto player in India and I am glad to be leading the financial and strategic direction.”