Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, acquired the mandate for CarBoli, an online portal for selling pre-owned cars.

According to a statement, the agency will manage the brand's 360-degree digital presence, spanning from social media creatives and digital campaigns to media and innovations.

CarBoli is a user-friendly online platform where people can bid on their pre-owned cars with the best price for them in the Delhi-NCR region. “Our long-term vision is ambitious and bearing in mind the agency’s history in building up brands from scratch we felt like it was the perfect partnership," said CarBoli founder Gaurav Grover. "We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making CarBoli a pan India brand with such a successful agency onboard. It shall be an exciting collaboration.”

“The automobile sector, which deals with selling pre-owned cars, has a huge potential, as more and more people are gradually making the shift towards an online-first approach. What separates CarBoli from the rest is its easy navigation and user interface which makes the customer process convenient. We look forward to a long partnership with the entire team of CarBoli," added Yellophant Digital co-founder Preksha Seth.