Mumbai: Flower and gifts retailer Ferns N Petals has appointed Mullen Lintas Delhi to handle its creative duties after a multi-agency pitch process. The agency will be responsible for the brand's strategy and creative output.

Apart from having a wide distribution network, Ferns N Petals' strong physical and digital presence makes them a suitable choice for sending flowers and gifts across India and around the globe. However, a large chunk of the market is still unorganised and carries immense potential for the brand to further blossom. Mullen Lintas will work towards building greater brand preference for Ferns N Petals.

“The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards accelerated growth," said Ferns N Petals head of digital marketing Sai Thota. "Since it is a very important campaign, we have partnered with Mullen Lintas, one of the best creative agencies in the country. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth."

“We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, to partner a brand like Ferns N Petals to chart its future journey is an exciting challenge and we look forward to it,” commented Mullen Lintas CEO Hari Krishnan.

“Ferns N Petals has been a leader in the gifting segment, it’s a brand that has touched millions of hearts. It was an exciting brief and we were able to demonstrate a strategic approach that would help build an enhanced brand preference," stated Mullen Lintas senior vice president & business head Sunil Singh.