Mumbai: Wunderman Thompson South Asia has unveiled a sequel to the first-ever thematic film for Tata Pravesh on all its social media assets.

This sequel film called ‘The Surprise Visit,’ a part of their ‘Akela Hi Kaafi Hai' campaign, delivers a two-fold message informing the potential customers that Tata Pravesh products come with their own frames that can easily be screwed into a finished wall and that the Individual Home Builders (IHBs) need to contact Tata Pravesh customer care before installing an ordinary frame.

Produced by Small Fry Productions, the film is supported by print, OOH, POS and digital. A 360-degree campaign anchored by TV has been conceptualised to drive home the dual message.

This is the first time ever that actors Gajraj Rao and Priyamani share screen space on the screen. “Getting Gajraj Rao and Priyamani together was a casting coup of sorts by the Wunderman Thompson team," stated Wunderman Thompson Kolkata Senior VP & managing partner Vijay Jacob Parakkal. "They really helped bring this script to life and made it a very entertaining and memorable film. We are really looking forward to seeing the response to this new Tata Pravesh campaign.”

“The previous campaign 'Akela Hi Kaafi Hai' helped Tata Pravesh enter the consideration set of customers and we are proud to be part of 50,000+ Indian homes. The latest film will hopefully bring many more households into the Tata Pravesh family," said Tata Steel Ltd national business head - Tata Pravesh Animesh Roy. "The popularity of Gajraj Rao & Priyamani will not only further enhance awareness of the brand but also effectively deliver the message that Tata Pravesh comes with its own frame and Individual Home Builders (IHBs) need to call us before installing an ordinary frame.”

“In this film, we take up where we left off in the first one," said Wunderman Thompson Kolkata VP & senior ECD Arjun Mukherjee. "Gajraj Rao is no longer the naïve, unsuspecting customer of the first film. And Priyamani makes a heart-stopper of an appearance in this one. The effort was to tell the story in an entertaining and engaging way with penny drop moments that are sure to bring a smile. Who says you can’t have fun while introducing a toll-free number?”