Mumbai: Onsurity, a tech-led monthly subscription-based employee health benefits platform, has launched its first digital campaign that focuses on the ‘#GiftOfSurity’ for SME work families. The campaign demonstrates that expansion of health benefits is a vital step for SMEs and start-ups to pave the way in India’s effort to achieve universal health coverage.  

The campaign focuses on democratising the healthcare of SMEs to care and protect the health and life of their employees and contractual workforce. Delivering on the promise of 'Healthcare, Ab Sabke Liye,' Onsurity aim is to change the way companies experience health benefits by making it affordable, easy to understand and accessible at one click.  

“We believe our colleagues are like family a ‘work family’, the #GiftOfSurity campaign has captured various perspectives and stories that further strengthen the sense of building trust around healthcare benefits to employees," said Onsurity growth and marketing head Samar Kagalwalla. "With our vision of 'Healthcare for All' we aim to enable and empower 330 million SME workforce which contributes almost 29 per cent of India’s GDP.”

“With low financial health protection for a large middle segment of the working population, the campaign encourages SMEs to pause and realise the importance of employee healthcare. Brand Onsurity, has always enjoyed the trust of its customers, and now with the #GiftofSurity campaign we want to motivate more SMEs to look at affordable healthcare programs for their work family as well," he further added.