Mumbai: Ed-tech start-up and online mentoring service Intercell – Virtual Mentor Network announced on Wednesday that it has onboarded Abhishek Verma to its leadership team as chief marketing officer. Verma will lead all marketing and PR initiatives and will help build a compelling brand story and drive user growth.

Intercell is backed by marquee HNI investors, including actor Sonu Sood, who has recently invested in the business.

“I am very excited to be joining the Intercell team,” said Abhishek Verma. “I believe Intercell has a great business model and talented management team that uniquely positions it to capitalize on the changing industry. Mentoring services are the need of the hour and I look forward to working with the leadership to craft a narrative for the brand and drive the next phase of growth."

Verma comes with 21 years of industry experience, has led marketing teams at Star TV, Sony Entertainment Television and Discovery Channel. More recently, he led the P&L of Freemont Digital, a digital agency with luxury hospitality clients like the Taj Group of Hotels. Verma has graduated from New Jersey Institute of Technology, USA and has an MBA from SP Jain School of Global Management.  

“We are delighted to have Abhishek join our leadership team and direct the marketing function towards our next phase of growth,” said CEO Arunabh Varma. “His diverse expertise in building brands will be pivotal to our plans.”