Mumbai: KnowledgeHut, a Bangalore-based short-duration skills provider has appointed Shauvik Ghosh as head of PR and corporate communications. The appointment is part of the ed-tech start-up's plans to aggressively expand its business and drive growth in its business across its domestic and international markets.

In his new role, Ghosh will be responsible for driving awareness and establishing the brand stature for KnowledgeHut and driving an effective communication narrative for the brand. He will report to head of product and growth Ashish Kumar and Knowledgehut CEO Subramanyam Reddy.

“We are at an exciting stage of our growth story and believe that effective communication is essential for the success and growth of every organisation," said KnowledgeHut CMO Ashish Kumar. "We are delighted to have Shauvik onboard as the Head of PR and Corporate Communications. His creative vision and analytical ability coupled with a background in business journalism will add a refreshing perspective to our brand story.”

Ghosh comes with over 15 years of experience across key segments in corporate communications. Before moving into corporate communications, he spent a decade as a senior business journalist with some of the leading business dailies in the country, wherein he covered multiple beats including media and advertising, IT & ITES, aviation, real estate, infrastructure & logistics, and telecommunications from both the corporate and the government policy perspective. His expertise lies in managing multiple projects and campaigns across geographies and providing results beyond expectations is well documented.

“I strongly believe in KnowledgeHut’s mission to help organisations and professionals unlock excellence through skills development," stated Shauvik Ghosh. "The organisation is a hidden gem and the opportunity to take on this mandate is an honour. Nothing gives me more joy than building an effective brand narrative for such an organisation. I am thrilled to join KnowledgeHut and looking forward to providing my best service.”