Mumbai: Private general insurance company ICICI Lombard has named Sheena Kapoor as its new head - marketing, corporate communications and CSR.  

In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all company product lines and geographies, said the company in a statement. "She will spearhead the company’s innovative efforts with an enterprise-wide focus, thereby aiding in scaling the company’s overall brand positioning among other players," it added.

“We are delighted to welcome Sheena into the ICICI Lombard family," said ICICI Lombard General Insurance head of human resources Jerry Jose. "Her experience will be instrumental in combining customer insights, analytics and innovation to develop sharp branding and communication thereby making her the perfect fit to take the brand awareness to the next level.”

Kapoor brings with her over two decades’ experience in the field of marketing and corporate communications. She joins ICICI Lombard from Edelweiss Financial Services where she was head of corporate marketing, leading strategy and corporate branding across the group and later heading marketing and PR for Edelweiss Wealth Management. She has also worked with Times of India Group spanning 11 years as head of innovations and earlier as head of marketing for their real estate and financial services divisions. 

“With a wider remit than ever before, the industry needs to cultivate a deeper connection with new-age customers today," stated Sheena Kapoor. "I am thrilled to accept this new role and look forward to being a part of a brand whose ethos serves to make insurance convenient, transparent, and easily accessible for its customers.”