Mumbai: Hero Lectro, the e-cycles brand of Hero Cycles has unveiled its brand film for its cargo variant with the tagline ‘Badhao Tarakki Ki Raftar’.

With ample storage space and sturdiness, purpose-built cargo e-cycles are gaining popularity as a fast, convenient, and sustainable alternative for goods mobility. The film aims to create awareness around the distinct benefits of these e-cycles and how they can bring about progress and transformation in the lives of gig-economy workers, especially those working in the last mile delivery business.

Focusing on this message, the film showcases the advantages of owning a cargo e-cycle and how users are progressing in their lives through this choice. It chronicles a day in the life of a delivery agent and how with Hero Lectro WINN, he has augmented this income as a result of the ability to deliver more. The agent highlights the distinct benefits of using a cargo e-bike including savings on fuel and time, minimal operating and maintenance costs along with ease of use compared to conventional ICE vehicles.

Hero Lectro chief marketing officer Rachit Gupta said, “The campaign aims at educating the audiences on the impact of purpose-built vehicles on one’s progress. The ad film perfectly captures our vision of adding value to people’s lives by building products such as the Hero Lectro WINN. Through this film, we highlight the benefits of cargo e-cycles such as cost efficiency and high productivity which help users such as delivery personnel to earn higher income, in turn increasing their ‘tarakki ki raftaar’.”

Hero Lectro’s WINN is a simple plug & play solution for gig workers as it doesn’t require paperwork such as license and registration. According to the company, it has a payload capacity of over 70 kgs that enables agents to transport larger volumes of goods in one go, resulting in higher productivity. Its dual riding modes, pedal and throttle assists curbs range anxiety and helps users to stay active around the clock.