Mumbai: Global automaker and mobility provider Stellantis has announced the appointment of Concept Public Relations (Concept PR) as its PR agency in India for 2022. The agency will consult and execute Stellantis group communication in India along with Jeep and Citroën communication mandates.

The mandate includes strategic consultation, planning, media relations, issues and crisis management, and integrated campaign development for the group and both brands, said the statement.

“2022 is a big year for both brands with key products lined up for launch and so our communication strategy will be crucial," stated Jeep India brand head Nipun Mahajan. "We believe Concept Public Relations (Concept PR) will be the right partner to ensure the brands remain engaging and exciting.”

"We were impressed with their ideation capabilities, passion and energy, and felt this is the right time to bring in some new thinking for both brands. We are excited for the next phase of Stellantis and look forward to a great year ahead with Concept,” added Citroën India brand head Saurabh Vatsa.

The mandate will be managed by Concept PR’s nationwide network offices. The account will be serviced by the corporate team in Mumbai complemented with the required topline industry experience in the auto sector from across the Concept network, said the statement.

"Working with iconic brands like Jeep and Citroën is an honour for everyone in Concept," said Concept PP managing director Ashish Jalan. "Both brands are at the pinnacle of their craft. This is an exciting opportunity for the Concept family and we are committed to driving significant impact for the brands through effective communication strategies."