Mumbai: Taneira - the women’s ethnic wear brand from Titan - the Tata Group company has announced the appointment of Ambuj Narayan as chief executive officer. Narayan will spearhead the brand’s journey to drive exponential growth and establish Taneira as the key industry leader in the ethnic apparel segment.

With experience of over 25 years in sales and operations across retail and consumer durables industries, Narayan has been associated with companies like Metro Cash & Carry, Walmart, Whirlpool and BPL. He has been instrumental in achieving significant business turnarounds and transforming businesses into profitable entities through sustainable practices.

A Physics (hons) graduate from Delhi University, Narayan has completed his PGD in marketing management from Symbiosis Institute of Management Studies in 1996 and Certificate of Business Excellence from University of California, Berkeley, Haas School of Business in 2017.

Speaking on his new role, Ambuj Narayan said, “I am thrilled to be a part of this young, dynamic brand – Taneira that has been committed to bring the best of India’s authentic weaves and crafts from across the country to present contemporary ensembles for the modern Indian women. The brand has been working closely with the rural karigars to upskill them, build exceptional quality products and has made its mark within a short span of time. I look forward to leading the strategic thinking and strengthening the brand value proposition, making Taneira the most loved women’s ethnic-wear brand in the country.”

Taneira was launched in 2017 to bring about innovation in the largely unorganised women’s ethnic wear category through differentiated designs from over 65 clusters in India.