Mumbai: Media veteran Vijay Subramaniam has launched an independent venture to develop, curate, finance, and produce multi-platform content for the Indian market with his new venture, 29SeptemberWorks. The initial focus of the company will be on the Southern India region.

Headquartered in Bangalore with a presence in Chennai and Kochi, the company is already underway with its first slate that features films in Malayalam and Tamil and series in Tamil and Kannada. Subramaniam is partnering with leading production houses and multiple project-specific announcements are expected soon, according to the statement.

Subramaniam was previously with video streaming service Amazon Prime Video India as head of content. During his career, he has held leadership roles across Star Network, MTV Networks, and Disney India.  

“29SeptemberWorks will be a platform-agnostic creator-enabler with a focus on working with fresh and established creators and producers to enable them to develop and showcase their work to a pan-Indian market,” said the statement.

“Indian content is at its tipping point moment,” said 29SeptemberWorks founder and managing director Vijay Subramaniam. “On one side is a massive and entertainment-hungry population and on the other side is some of the finest content creating minds that the world has seen. 29SeptemberWorks is slated to be a new-age entertainment company that will leverage the best of these two worlds to empower and enable storytellers, especially from the South of India, both in front and behind the camera, to take their craft pan-India and to the world."

"I hope to leverage my experience in building partnerships with progressive minds and entities and coupled with my personal understanding of the diverse Indian market, the ambition is to build a strong, sustainable bridge between creators and customers and in doing so, expand the canvas of our stories in every respect, creatively and commercially," he added.