Mumbai: Omnichannel home renovation platform Livspace has roped in celebrity couple Virat Kohli and Anushka Sharma for its latest brand campaign titled 'Love the Way You Liv.' 

Conceptualised by Tilt Brand Solutions, the film depicts a day in the life of a couple, played by Anushka and Virat where the latter unsuccessfully struggles with the poorly designed and loosely fitted infrastructure in their home. The film without any dialogue manages to effectively depict the challenges of designing and the overall experience of home interiors in an average Indian home.

"Building on our previous campaign that encouraged people to discover the joy of smart design, this time around too, we decided to double down on our message that great interior design is not just about the way things look but also about how it functions - so both design and quality," said Livspace CMO Kartikeya Bhandari. "We are very excited to have Anushka and Virat on the Livspace team. Having embarked on this new association, I am confident that our brand ambassadors will further enhance the brand's position among consumers.”

Talking about her experience of working on TVC, actor Anushka Sharma said, “The shoot was a blast. To do a completely silent film and play off each other’s expressions was super fun especially when doing it with Virat. Livspace films have always been fun to watch, and I hope these are more fun and madder!”

“The livspace experience was super fun! It’s a brand that's been doing some really outstanding work and am glad to be a part of it!” added cricketer Virat Kohli.

With this campaign, Livspace will look to create high recall and strengthen connect with customers across regions. Going live alongside Indian Premier League 2022 as an Associate Sponsor on Hotstar, the campaign will be amplified using a multi-pronged approach including a strategic mix of television, digital, social media along with connected television to reach out to relevant audiences. 

"This campaign too we decided to reiterate Livspace's passionate take on design - if it doesn't make life better, it's not good design! Virat and Anushka have been cast by the brand this year in the belief that they will further reinforce the brand's personality, tone and tenor. Adarsh Atal, our senior director - creative has yet again weaved his creative magic on the brand," commented Tilt Brand Solutions founder chairman and CEO Joseph George.