Mumbai: Fitness technology company GOQii Inc on Tuesday announced that it has raised $10 million in an extended series C equity round of funding from Animoca Brands. GOQii will collaborate with the venture capital company and its ecosystem companies and projects to develop various offerings that leverage blockchain tokens and gamification in preventive healthcare.
GOQii’s metaverse ecosystem will be powered by a virtual token programme, the Token. Consumers will receive the virtual token, which powers the GOQii metaverse ecosystem that incentivises healthy behaviours and gamified fitness actions. These tokens can then be used to unlock products, services, purchase NFTs, participate in special events and game modes, and access curated and discounted health-focused goods, medical services, and insurance products, said the company in a statement.
“We are excited to onboard Animoca Brands to the GOQii journey,” GOQii founder and CEO Vishal Gondal commented. “Animoca Brands is one of the most prestigious names when it comes to gamification and blockchain. Web 3.0 is going to change the way companies interact with consumers. This investment from Animoca Brands and the close partnership will help GOQii bring best-of-class products to consumers and further keep them motivated to #betheforce in their journey of fitness.”
Animoca Brands is a global player in gamification and blockchain with an extensive portfolio of over 170 investments in NFT-related companies and decentralised projects contributing to building the open metaverse.
“Animoca Brands is delighted to invest in GOQii and support its mission to make people healthier,” Animoca Brands executive chairman and co-founder Yat Siu said. “GOQii has built a platform that leverages the power of gamification to make the preventive healthcare journey enjoyable for the masses, and we look forward to leveraging its synergies with OliveX and other companies in our portfolio.”
GOQii recently announced a $50 million series C round which included participation from investors including Sumeru Ventures, Modality (Digality), 9 Unicorns, Venture Catalysts, and others. The funding from Animoca Brands comes in the form of an extended series C fund raise. Its existing investors include Mitsui, funds managed by MegaDelta, DSG Consumer Partners, Galaxy Digital, Denlow Investment Trust, Edelweiss, Cheetah Mobile, and GWC, among others.
