Mumbai: Amazon Prime Video has announced the addition of Kannada video streaming service NammaFlix to Prime Video Channels. Available as an add-on subscription at an introductory price of Rs 299/year, NammaFlix is the tenth channel to launch on the platform. It offers a range of Kannada language content, from films and TV shows to short films across genres, it said.

In the past few years, Prime Video has been building its library of Kannada content with blockbuster films like "KGF: Chapter 1," "Roberrt," "Yuvarathnaa," and "Kotigobba 3." The addition of NammaFlix will further increase the choice of Kannada content available to viewers in India.

“At Prime Video we have worked hard to bring the best of local stories to consumers across the country, expanding the linguistic palette of the Indian video viewing customer. Over the years, we have seen an increasing appreciation for Kannada content, with viewers across the country loving Kannada films on our service,” said Amazon Prime Video India head of Prime Video Channels and Sports Chaitanya Divan.

“We are now delighted to add NammaFlix to Prime Video Channels, so that customers who enjoy Kannada stories can watch more of what they love. We are certain that Prime Members across the country will value the easy access with add-on subscriptions to NammaFlix’s library that offers Kannada content across genres and formats,” he added.

“Over the years, Kannada entertainment industry has evolved to offer path-breaking stories that have won the hearts of millions,” remarked NammaFlix CEO Vijay Prakash. “Through our collaboration with Prime Video Channels, we believe that consumers from across the length and breadth of the country will have easy access to discover and watch some of the most popular, local Kannada stories.”

Besides NammaFlix, customers can also opt for add-on subscriptions of other channels like hayu, discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, Manorama Max, and Shorts TV, available on Prime Video Channels.