Mumbai: Rediffusion has fostered its creative leadership by elevating Pramod Sharma to the position of national creative director. He earlier served as executive creative director at the agency's Mumbai office.
In his new role, Sharma will lead the creative team and drive the next phase of growth for multiple brands under the Rediffusion umbrella with a focus on further cementing the creative value proposition across all disciplines - creative, media, health, digital and design, said the statement.
Sharma joined Rediffusion seven years ago and has played a pivotal role in some of its acclaimed work, especially for State Bank Of India, SAB TV, Parle Products, PGIM, Exide, TVS Tyres, Shyam Steel and creation of investor education campaigns for Nippon India Mutual Fund. This is his second innings at the agency.
He has been credited with the creation of the iconic ‘Tata Motors Ace Gold Campaign.’
“In the past year, our focus has been to build a strong business foundation, strong client partnerships and bring back Rediffusion's past glory,” Rediffusion managing director Sandeep Goyal said. “We want to focus on building great brands and elevate the agency ranking to the top five, therefore it is imperative for us to re-establish a strong creative reputation to maximise our ability to create work that works and wins for our client partners. Pramod is a great creative leader who has worked closely with me at Dentsu too. He will closely work with me, Navonil Chatterjee, Kalyani Srivastava and Rajendra Gupta to take the agency to higher pinnacles.”
“At Rediffusion, as we head into our 50-years celebration, there is a huge amount of energy and enthusiasm," Sharma said, about his new role. "We have been hiring some very fine talent over the past year. More recruitments are in the pipeline. We are looking at a whole lot of new-age formats that clients desire, and we deliver. Rediffusion 2.0 is about customer joy at every touchpoint of the brand’s journey. My job is to make creatives that bring happiness and satisfaction to our clients’ consumers through messaging that is cut-through and highly memorable.”
