Mumbai: Strategic Growth Advisors (SGA) has won the rebranding mandate for Happy Forgings. As a part of the mandate, the agency will craft the design and exclusive branding communications to highlight the brand’s visibility across platforms.

While Happy Forgings is known to offer technologically advanced component manufacturing, SGA Capture Life is a collaboration between Strategic Growth Advisors and Capture Life to provide branding, design, digital media, website development, photography, and coffee table books services.

"SGA Capture Life will enhance Happy Forging’s creative vision and develop a narrative of its innovation through its brand initiatives," said the statement.

Speaking on the association, SGA Capture Life branding & design practice head Namrata Rupani said, "We are very delighted to collaborate with Happy Forgings and will be focusing on creating a strong brand narrative across platforms. Their endeavor will be to add value to the 40 years of brand equity with their rebranding initiatives."

“Our design competency will strengthen their brand communication among their stakeholders, partners, and clients. We are keen to leverage our branding expertise to recreate their brand ethos and outlook that defines and aligns with their vision and mission,” added Rupani.

SGA co-founder and executive director Kevin Shah said, “This is in line with our strategy to create a unique value proposition with communication as the centerpiece to offer creative, financial and media offerings for our clients. This mandate reinforces our collaborative approach to give best-in-class service offerings to our clients at SGA.”