Mumbai: Building the category through immersive storytelling and path-breaking innovation, Viacom18's kids’ franchise, Nickelodeon has established leadership in the kids’ entertainment space and enjoys a cumulative network share of 32 per cent within the genre. The franchise today delivers the highest reach of 48 million kids’ weeks on week and boasts of the largest home-grown content library created through launching 11 successful IPs in 11 years, it said in a statement.
Closing the year on a high note and with a spirit to deepen engagement and connect, the pioneering franchise continues to top the charts with two channels, Nick and Sonic. With Nick in the first spot and Sonic at second in the kids’ genre for FY22, Nickelodeon continues to cement its position as a category leader.
Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “The kids’ category is one of the most exciting and dynamic categories in India. The young viewer has always been at the centre of our universe and understanding their evolving preferences has been of prime importance to us. Continuing to lead the demanding kids’ space is a testimony of our sincere efforts to ensure that we create stories and introduce kids to characters that are relatable, relevant and capture their minds and hearts. It is this connect that has allowed us to garner immense love from kids as well as patronage from our brand partners. As the leader of the category, we will continue to engage and innovate with our stories and reach out meaningfully to kids across screens and touch points.”
Building on an unparalleled leadership story, Nickelodeon leaves no stone un-turned as it plans for a fun-filled and unforgettable summer for kids that will bring back the touch, feel and play experience. The franchise is all geared to entertain its young viewers with an engaging and fun line up of characters, stories and priceless experiences replete with comedy, action and adventure. The stories will come to life across screens on the franchise channels Nick, Sonic, Nick Jr and Nick HD+ with all our home-grown character stories also being available on our digital destination Voot Kids.
Stories galore
Nick will see new stories of all of kid’s favourite toons with all new episodes of "Rudra," "Shiva," "Motu Patlu" and "Chikoo aur Bunty" as well as many blockbusters made for TV film premieres. This will include "Motu Patlu & The Secret of Devil’s Heart" that will premiere on 29 May and the first ever combo movie premiere of the super cool Shiva and Rudra film called "Rudra Shiva Vs Pirates Of Universe" that is all set to premiere on 24 April at 11:30 a.m on Nick and Voot Kids.
Further Soniv, the second leading channel in the kids’ space is all set to bring back the fun and thrill with new episodes of "Golmaal Jr," "Pakdam Pakdai," "Pinaki and Happy The Bhoot Bandhus." Further catering to the ever-growing content demands of its young viewers the summer season is all set to introduce a new adventure filled ‘smurfiness’ with the much-loved international franchise, The Smurfs all set to entertain kids with their comic capers starting this June.
Kids will continue to be entertained on Nick Jr with many fairy-licious treats, pawsomeness overload and oinkastic adventures with all new episodes of "Butter Bean Café," "Paw Patrol" and "The Peppa Pig." The entertainment on Nick Jr will further see kids have a great time with the premiere of the year’s most popular pre-school series "Baby Shark," making its Indian television debut in the month of May
Engagement galore
The summer will see fun and engagement galore on the franchise with key tentpoles that will spread the cheer amidst kids. Nick will see a fun banter fest helmed by the bros Chikoo and Bunty called “Roast Your Bro.” This will include a contest where kids get a chance to vote for their fav sibling and stand a chance to win exciting prizes like iPhone 13, laptops and tablets and engage in a whole lot of fun sibling banter. For Nickelodeon we have also partnered with Time Zone and Funcity as well as other malls across the country for fun meet and greets where kids will get to meet their favourite Nick toons. Apart from meeting their favourite toons, kids will also get to enjoy special combos through summer at Nirula’s and Dr Bubbbles. Sonic will continue to enthral kids and make them shout #SonicisHappyGoLucky with the super fun Bhoot Bandhus Happy and Pinaki through a cool watch and win content. The campaigns on Nick and Sonic will extend on digital and social media through fun games and virtual interactivity sessions. A high reach marketing blitz planned across markets that will include cross channel, outdoor, van activations, influencer marketing as well as presence in the ongoing IPL will ensure that kids across the nation are part of the summer-time fun on the franchise.
This summer is going to be special for kids. The entertainment bonanza has already begun with the ongoing celebration of World Creativity Week and inspiring kids to get creative with Nick. This has loads of fun activities planned for kids through the week including fun online creativity sessions with Playdate while also having fun on ground sessions with Bombay Drawing Room and Slam out loud amongst others.
