Mumbai: Zee Hindustan has launched a prelude for the marketing campaign with 3D model installation of 8feet tall mic in prime locations of Delhi, Lucknow, and Indore such as Nehru place market, Indore Airport and Lucknow. This is also followed by a brand campaign in Delhi across three metro lines, 300 cabs and 500 autos.

The channel has also been running a contest ‘Dekho Zee Hindustan, Jeeto Gold’ as an initiative to create brand recognition, awareness and create product sampling. The four-week contest will require audiences to answer the question and lucky winners will stand a chance to win gold worth Rs 50,000 from the channel.

Being one of the largest news networks in India with a robust reporter strength, ZEE Hindustan addresses the need gap of a channel exclusively focused on delivering national issues news in Hindi. The channel offers specially curated programming that caters beyond politics and debates by including shows on crime, lifestyle, and health.

Zee Media Corporation head of marketing Anindya Khare said, “Within a short span of time ZEE Hindustan has been able to create a distinct identity for itself and thereby amassing viewer preference. This campaign is aimed at engaging with our viewers and gratifying them for their channel loyalty. Our viewership on the digital platforms has also grown exponentially which is a testament to viewers' trust in the Zee Hindustan brand. We are positive that it will also reflect in the viewership of other mediums”.